Paul Felix Lazarsfeld was an influential Austrian-American sociologist known for his work in communication science and social research.
This quote highlights the tremendous influence of modern mass media like radio and its significance for society and politics.
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Literature on mass media
Paul Felix Lazarsfeld (1901–1976) was an Austrian-American sociologist who made major contributions to communication and media research as well as to the methodology of social science research. He is regarded as a pioneer of modern empirical social research and had a significant impact on the development of communication science and propaganda studies.
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