Robert Pittman | At MTV, we don’t shoot for the 14 year olds – WE OWN THEM
“We’re dealing with a culture of teenage babies, they can watch TV, do their homework, and listen to music all at the same time. The strongest appeal you can make is emotional. If you can get their emotions going, make them forget their logic…you’ve got them. At MTV, we don’t shoot for the 14 year olds – WE OWN THEM,” Robert (Bob) Pittman (boasted in the Philadelphia Inquirer way back in 1982. Pittman was the founder of MTV, the former COO of AOL Time Warner, chairman of Clear Channel Media…