Richard Schickel | tranquilizing it with new toys. The idea is to render us passive
“The current moguls understand that true media power lies not in firing up our outrage, as Hearst did, but in befuddling it or tranquilizing it with new toys. The idea is to render us passive so that they can exercise their power to sell us a bunch of stuff we mostly don’t need and mostly don’t want” Richard Schickel – Brill’s Content, Juli/August 2000, S. 122 “Die heutigen Mogule haben verstanden, dass die wahre Macht der Medien nicht darin liegt, unsere Empörung zu schüren, wie es Hearst tat, sondern darin,…