“[...] All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.[...] All media are extensions of some human faculty — psychic or physical. [...] Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act—the way we perceive the world. When these ratios change, men change.[...]”
Marshall McLuhan
Marshall McLuhan was a Canadian philosopher and media theorist, considered one of the most influential thinkers on media and communication.
This quote highlights how profoundly media influence our thinking, actions, and perception of the world—an essential insight for understanding social and cultural change.
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Literature on mass media
Marshall McLuhan Quotes: Understanding the Power of Media – The Medium is the Message!
Discover Marshall McLuhan's groundbreaking quote on media: How media shape our thinking and actions – The medium is the message!
Herbert Marshall McLuhan (1911–1980) was a Canadian philosopher, media theorist, and professor, famous for his analyses of media and their impact on society and culture. He coined key phrases like 'The medium is the message' and is considered a pioneer in media and communication theory.
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