Discover Marshall McLuhan's groundbreaking quote on media: How media shape our thinking and actions – The medium is the message!
“[...] All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.[...] All media are extensions of some human faculty — psychic or physical. [...] Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act—the way we perceive the world. When these ratios change, men change.[...]”
Marshall McLuhan
Marshall McLuhan was a Canadian philosopher and media theorist, known as a pioneer in the field of media and communication studies.
This quote highlights how profoundly media influence our thinking, actions, and perception of the world—an essential insight for understanding social and cultural change.
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Literature on mass media
Marshall McLuhan (1911–1980) was a Canadian philosopher, media theorist, and professor famous for his theories on media, communication, and their effects on society. Concepts such as the “global village” and “the medium is the message” continue to influence media and communication research today.
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