"In my own experience, I have been amazed to see how unrealistic are the bases for political opinion in general. Only rarely have I found a person who has chosen any particular political party - democratic or totalitarian - through study and comparison of principles."
Joost A.M. Meerloo
"Numbing the senses by monotonously repeating an assertion is a key element in utilizing mind control techniques."
Joost A.M. Meerloo
"Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind."
Joost A.M. Meerloo
"The continual intrusion into our minds of the hammering noises of arguments and propaganda can lead to two kinds of reactions. It may lead to apathy and indifference, the I-don't-care reaction, or to a more intensified desire to study and to understand. Unfortunately, the first reaction is the more popular one."
Joost A.M. Meerloo
"Confusing a targeted audience is one of the necessary ingredients for effective mind control."
Joost A.M. Meerloo
"He who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind. Repeat mechanically your assumptions and suggestions, diminish the opportunity for communicating dissent and opposition. This is the formula for political conditioning of the masses"
Joost A.M. Meerloo