Prof. Stephen Schneider: The Truth About Climate Communication and Scary Scenarios

„We need to get some broad based support, to capture the public’s imagination… So we have to offer up scary scenarios, make simplified, dramatic statements and make little mention of any doubts… Each of us has to decide what the right balance is between being effective and being honest“

Prof. Stephen SchneiderProf. Stephen Schneider on balancing effectiveness and honesty in climate communication – Key insights for science and the public.
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Stanford professor of climatology, lead author of many IPCC reports.

This quote highlights the challenging balance between honesty and effectiveness in communicating science and policy.


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Literature on mass media

Quote by Prof. Stephen Schneider about climate communication and using scary scenarios

Prof. Stephen Schneider was a renowned climatologist and professor at Stanford University. He was a leading scientist in climate research and played a central role in authoring several reports for the Intergovernmental Panel on Climate Change (IPCC).

Quote about distraction through fear by Yuval Noah HarariCopyright © yoice.net – Quote Artwork
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"The easiest way to grab people’s attention is to make them frightened. This is how we are built really as animals. So if you want to distract the public from issues like government corruption or like deteriorating health care system or deteriorating education system, the best thing is to find an external enemy that threatens the survival of the nation and immediately that gets all the attention and people forget about the other things" Yuval Noah Harari
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