“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.”
Edward Bernays
Edward Bernays was a pioneer of public relations and one of the most influential figures in the field of opinion control in the 20th century.
Bernays powerfully illustrates how deep understanding of mass psychology can be used to control society – an important reminder of the power of communication.
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Literature on mass media
Edward Bernays on Groupthink: How Masses Are Controlled Unconsciously
Discover Edward Bernays' insights on groupthink and the invisible control of masses – a must for anyone wanting to understand communication.
Edward Bernays (1891–1995) is considered one of the founders of public relations. He combined psychological insights with communication techniques to influence public opinion and consumer behavior. His work significantly shaped modern marketing and propaganda in the 20th century.
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