Discover Edward Bernays' insights on groupthink and the invisible control of masses – a must for anyone wanting to understand communication.
“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.”
Edward Bernays
Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.
Bernays powerfully illustrates how deep understanding of mass psychology can be used to control society – an important reminder of the power of communication.
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Literature on mass media
Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.
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