Paul Feyerabend | the establishment of the heliocentric worldview
"There are numerous sociological and historical case studies describing how opinions are established as "knowledge" in societies. For example, Paul Feyerabend explained in 1975 that the establishment of the heliocentric worldview was not based on new discoveries, but on a clever propaganda strategy of Galileo Galilei. According to Feyerabend, the representatives of the geocentric world view "did not recognize the propaganda value of predictions and dramatic shows, nor did they make use of the intellectual and social power of the newly created classes. They lost because they did not take advantage of existing opportunities."
Paul Feyerabend