Jimi Hendrix | It’s like shock therapy or a can opener

"The blues are easy to play but not to feel. The background to our music is a spiritual-blues thing. Blues is a part of America. We're making our music into electric church music—a new kind of Bible, not like in a hotel, but a Bible you carry in your hearts, one that will give you a physical feeling. We try to make our music so loose and hard-hitting so that it hits your soul hard enough to make it open. It's like shock therapy or a can opener. Rock is technically blues-based...We want them to realize that our music is just as spiritual as going to church."

Jimi Hendrix