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Archive for category: Edward Bernays

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Edward Bernays | motion picture is the greatest unconscious carrier of propaganda

“The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.” Edward Bernays “Der amerikanische…

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Edward Bernays | The conscious and intelligent manipulation of the organized habits and opinions

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they…

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Edward Bernays | Our invisible governors

“Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.” Edward Bernays “Unsere unsichtbaren Regierenden sind sich in vielen Fällen der Identität ihrer Kollegen im inneren Kabinett nicht bewusst.” Nützliche und hilfreiche Links…

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Edward Bernays | If we understand the mechanism and motives of the group mind

“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.” Edward Bernays “Wenn wir den Mechanismus und die Motive des Gruppendenkens verstehen, ist es jetzt möglich, die Massen nach unserem Willen zu kontrollieren und zu reglementieren, ohne dass sie es merken.” Nützliche und hilfreiche Links…