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Archive for category: Edward Bernays

Edward L. Bernays | the manipulation of public opinion

"No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders."

Edward L. Bernays

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Edward L. Bernays | Mindless Conformity

"Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine."

Edward L. Bernays

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Edward Bernays | If we understand the mechanism and motives of the group mind

"If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it."

Edward Bernays

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Edward Bernays | Our invisible governors

"Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet."

Edward Bernays

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Edward Bernays | motion picture is the greatest unconscious carrier of propaganda

"The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment."

Edward Bernays

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Edward Bernays | Propaganda is the executive arm of the invisible government

"Propaganda is the executive arm of the invisible government."

Edward Bernays

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Edward Bernays | The conscious and intelligent manipulation of the organized habits and opinions

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."

Edward Bernays

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Anita Hofmann Christine Prayon Avro Manhattan Arthur Schopenhauer Bette Davis Adolf Hitler Al Pacino Albert Camus Adyashanti Angela Merkel Anatoliy Golitsyn Barry Jünemann Bernadette Skubik Benjamin Disraeli Abraham Lincoln Charlie Chaplin Aristotle Anselm Friedrich Feuerbach Bhagavad-Gita Charles MacKay Alice Bailey Alejandro Jodorowsky Alexis De Tocqueville Bjørn Ekeberg Billy Corgan Anthony „Tony“ Neil Wedgwood Benn Corrado Balducci Anne Lammott Carl J. Burckhardt Adolphe Ferrière Andrew Oldham Blaise Pascal Benjamin Netanjahu Arthur Eddington Arno Gruen Anton Szandor LaVey Conway Twitty Alice Cooper Clive Staples Lewis Alexander Wagandt Axiomatic Enemy of the State Aleister Crowley Bill Maher Big Manni C. S. Lewis Arthur Versluis Antoine Bechamp Curtis Dall André Gide Arnold Gehlen Carl Gustav Jung Albert Schweitzer Bertrand Russell Chris Hedges Ambrose Gwinnett Bierce Bärbel Bohley Birte Schneider Aubrey O’Day Aristoteles Clarence Darrow Christian Slater Arthur Ponsonby Christof Bruce Lee Billy Joel Carl Sagan Albert Jay Nock Allen Daves Aldous Huxley Alexander von Humboldt Adam Weishaupt Benjamin Franklin Caroll Quigley BioNTech Albert Pike Antonius der Große Alexander Unzicker Carol Rosin Alan Hirshfeld Alexander Solschenizyn Comte de Virieu Barack Obama Bernard Edouard Harcourt Ayn Rand Christian Drosten Benedikt Lux Craig Clinton Chaquico Clark C. McClelland Charles H. Spurgeon Caitlin Johnstone Benjamin Constant Bill Hicks Bertolt Brecht Augustinus von Hippo Albert Einstein Curt Goetz Brian Edward Cox Charles T. Tart Charles Bukowski

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