Richard Schickel Quote on True Media Power – Uncover Media Manipulation!

„The current moguls understand that true media power lies not in firing up our outrage, as Hearst did, but in befuddling it or tranquilizing it with new toys. The idea is to render us passive so that they can exercise their power to sell us a bunch of stuff we mostly don't need and mostly don't want.“

Richard SchickelRichard Schickel reveals how media exercises power not by stirring outrage but by distracting and rendering us passive.
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Richard Schickel was an American film critic, historian, and documentary filmmaker.

This quote reminds us to stay vigilant about the subtle power of the media, which is less interested in outrage than in distraction.


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Literature on mass media

Quote about true media power by Richard Schickel

Richard Schickel (1933–2017) was a renowned American film critic, historian, essayist, and documentary filmmaker known for his insightful critiques in magazines such as Time.

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"The current moguls understand that true media power lies not in firing up our outrage, as Hearst did, but in befuddling it or tranquilizing it with new toys. The idea is to render us passive so that they can exercise their power to sell us a bunch of stuff we mostly don't need and mostly don't want." Richard Warren Schickel
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