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Niklas Luhmann Quote: Why Media Create Reality & Counter-Publicity Matters

„Sure, the media don't depict reality, they create it! And that's why we need counter-publicity!“

Niklas LuhmannNiklas Luhmann shows how media create reality and why counter-publicity is vital for democracy.
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Niklas Luhmann was a German sociologist and social theorist known for his systems theory.

Luhmann reminds us that media don't just report passively but actively shape our reality. Counter-publicity is essential for diversity and democracy.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Niklas Luhmann | propagandamediapressfear industrymass mediadisinformationjournalismpress freedomadvertisingsocial mediapublicpsyop
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Quote by Niklas Luhmann about media creating reality and the need for counter-publicity

Niklas Luhmann (1927–1998) was one of the most influential German sociologists of the 20th century. He developed systems theory, significantly shaping the understanding of social systems in various disciplines.

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"Mass media do not convey reality, they create it." Prof. Querulix
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"The very first thing we have to understand is that the mainstream media are not a mirror of reality. Not even a distorted mirror of reality, but provide us with a reality that is constructed according to its very own points of view. Which is made to influence us in a certain way." Prof. Dr. Michael Meyen
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"What they call ‘public opinion’ is media opinion: an opinion created by education and the media." José Luis Sampedro
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Quote by Chris Hedges on the dangerous illusion of reality and pseudo-eventsCopyright © yoice.net – Quote Artwork
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"A public that can no longer distinguish between truth and fiction is left to interpret reality through illusion. Random facts or obscure bits of data and trivia are used either to bolster illusion and give it credibility, or discarded if they interfere with the message. The worse reality becomes—for example, as foreclosures and unemployment skyrocket—the more people seek refuge and comfort in illusions. When opinions cannot be distinguished from facts, when there is no universal standard to determine truth in law, in science, in scholarship, or in reporting the events of the day, when the most valued skill is the ability to entertain, the world becomes a place where lies become true, where people can believe what they want to believe. This is the real danger of pseudo-events and why pseudo-events are far more pernicious than stereotypes. They do not explain reality, as stereotypes attempt to, but replace reality. Pseudo-events redefine reality by the parameters set by their creators. These creators, who make massive profits selling illusions, have a vested interest in maintaining the power structures they control." Chris Hedges
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"Not a day goes by without the mainstream media reporting on some war, epidemic, or other problem in the world. The problem is that this type of reporting, as we find it, is sheer madness. Information is distorted or not mentioned at all. It is the partial truths that make the press so dangerous. Wars are sold as “humanitarian interventions,” diseases are pushed to play into the hands of the pharmaceutical industry. There are always two sides to every coin, but we are only shown one side, which is supposed to be the “truth.” They show us what they want us to see and leave out what does not fit into their desired worldview. At this point, we should ask ourselves whether we want to continue consuming this filth and supporting it financially by buying certain tabloids such as Bild, Spiegel & Co. “Either you rebel, or you become complicit.”" Ignazio Silone
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