“No group of sociologists can approximate the ad teams in the gathering and processing of exploitable social data. The ad teams have billions to spend annually on research and testing of reactions, and their products are magnificent accumulations of material about the shared experience and feelings of the entire community.”
Marshall McLuhan
Marshall McLuhan was a Canadian philosopher and media theorist, known as a pioneer in the field of media and communication studies.
This quote highlights the immense power and influence of the advertising industry in gathering and analyzing social data, surpassing even sociological research.
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Literature on mass media
Marshall McLuhan on the Power of Advertising: Incredible Insights into Social Data Analysis
Marshall McLuhan reveals how ad teams collect and analyze social data – an impressive source of societal insights.
Marshall McLuhan (1911–1980) was a Canadian philosopher, media theorist, and professor famous for his theories on media, communication, and their effects on society. Concepts such as the “global village” and “the medium is the message” continue to influence media and communication research today.
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