“To the extent that handicrafts are wiped out by the competition of industry, and to the extent that the smaller entrepreneur, including the farmer, becomes unable to exist, we are all quite simply forced to submit in our way of life to the wishes of the large producers, to eat the food and put on the clothes they think good for us, and what is worst of all, by virtue of the conditioning bestowed upon us, we do not even realize that they are doing so.”
Konrad Lorenz
Konrad Zacharias Lorenz was an Austrian zoologist and one of the main representatives of classical comparative behavioral research. He himself referred to this field as “animal psychology” until 1949 and is regarded as its founding father in the German-speaking world.
This quote urges us to reflect on the growing dominance of industry and to consciously shape our way of life rather than unknowingly submitting to the interests of large producers.
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Konrad Zacharias Lorenz Quote: How Industry Influences Our Way of Life
Konrad Zacharias Lorenz reveals how industry shapes lifestyle and we unknowingly follow the wishes of large producers through conditioning.
Konrad Lorenz (1903–1989) was a prominent Austrian zoologist, ethologist, and behavioral researcher, considered one of the founders of modern ethology. He particularly studied imprinting in animals and was awarded the Nobel Prize in Physiology or Medicine in 1973 for his work in ethology.
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