Konrad Zacharias Lorenz was an Austrian zoologist and one of the main representatives of classical comparative behavioral research. He himself referred to this field as “animal psychology” until 1949 and is regarded as its founding father in the German-speaking world.
This quote urges us to reflect on the growing dominance of industry and to consciously shape our way of life rather than unknowingly submitting to the interests of large producers.
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Konrad Lorenz (1903–1989) was a prominent Austrian zoologist, ethologist, and behavioral researcher, considered one of the founders of modern ethology. He particularly studied imprinting in animals and was awarded the Nobel Prize in Physiology or Medicine in 1973 for his work in ethology.
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